QUEENSLAND’S largest real estate agency, Ray White Surfers Paradise Group (RWSP), has consolidated its head office operations at 50 Cavill Avenue and laid the foundations for significant growth over the coming year.
RWSP has completed the transition of its residential and housing team from its former offices in Orchid Avenue into a new third-floor lease in the Gold Coast’s premier office tower.
RWSP already occupies the entire second level of 50 Cavill Avenue, securing a six-year lease in early 2016 for its administrative, commercial, international, prestige and project marketing teams.
The new lease on the third floor of the 22-level office tower has been taken over three years with two three-year options. The rental rate has not been disclosed.
The RWSP consolidation move comes on the heels of the agency securing a suite of high-profile project marketing contracts, including the $1.2 billion Spirit mixed-use development which was officially launched this month.
“It’s exciting for the team to be in the premier Gold Coast office building and exciting times for the group as a whole as we enter a new phase of growth,” said Andrew Bell, the CEO of RWSP.
“The scale and quality of work we have on hand has created an opportunity to take the business to a new level altogether.”
“Over the past couple of years, we have experienced exceptional growth in market share.”
“By centralising operations and having all the key RWSP services under one roof, we are now working to improve efficiencies across the team and build on our professional service capabilities.”
Mr Bell said RWSP expects to increase its sales force by 37 per cent by the end of the year in response to the group’s expanding workbook. The group currently has a combined staff of 270.
“It’s vital that we expand our core head office operations in Surfers Paradise at a time when there is frenetic activity in the heart of the Gold Coast with projects such as Spirit getting under way,” he said.
“This is happening at a time when many sales teams are getting smaller.”
RWSP, a four-time recipient of the REIQ’s Queensland Agency of the Year, was last year named Business of the Year at the Gold Coast Business Excellence Awards.
For 26 years running it has been the number one sales office within the entire Ray White network.
Last year, RWSP posted a series of monthly and quarterly sales records that were buoyed by rising confidence in the local market and an increase of interstate buyer interest in the Gold Coast.
The bumper figures came off the back of more than $1.16 billion in sales recorded by the group in the 2016-17 financial year.