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Marketing your home to: Couples

By Andrew Bell

One of the first decisions you should make when selling or renting out your Surfers Paradise property is which market you're going to target.

Thus far in our marketing series we have covered how to make your Main Beach real estate appealing to families, bachelors and bachelorettes (not all at once obviously).

But what about couples? According to the Australian Bureau of Statistics, the number of marriages registered each year has been rising for the past decade, now inching towards 120,000. This means there's a fair amount of time where people will be looking for a home for "just the two of us".

In fact, the Australian Institute of Family Studies has grouped couples under the family umbrella, which accounts for more than 70 per cent of households in our nation. That's quite a big target!

Whether it's an extended honeymoon or a get away to make the most of the calm before the storm of children, real estate in Surfers Paradise can lure buying couples from around the world.

The  year-round warm temperatures and ever growing list of exciting things to do might have something to do with it! Here are a few tips for marketing your Surfers Paradise property to couples.

The rooms

How many bedrooms has your Surfers Paradise property got? A young couple may prefer to have more than one, to be able to cater for guests who come to visit.

Conversely, the couple may be young professionals who would appreciate having their own office at home. Or perhaps they would like to use it as a room to store their surfboards, fishing gear and beach umbrellas.

Regardless of what you do with it, having that extra room can open up a world of possibilities in the buyers head and could prove to be the clincher of the sale.

The outdoor area

The ability to socialise with friends and family while making the most of the sunshine in a swish outdoor entertaining area are likely to be high up on a lot of couples' 'must have' lists.

Doing up the backyard or deck doesn't take a lot of time, effort or money, but the payoff is often well worth it.

Essentially, all you need is ample deck or courtyard space with a table, seating and a manly BBQ. The ambience of the waves crashing on the shore and the stunning views come included with your Main Beach real estate price tag.

Balance fun with safety

Finding the right harmony between these two is important but it can be difficult. The couple or newlyweds will most likely be looking to have a lot of fun now, but what about the future? There could be children on the cards, and that's why you should consider child-proofing your home.

Redoing the fence around your section is not only a good way to ensure a child stays in, it can also do a great job of freshening up the exterior of your Surfers Paradise property.

Railings around your home, like the deck and stairs for example, can make your home a safer place to be and when done right, they can add visual appeal.

Use a real estate agency

Targeting your real estate in Surfers Paradise to your preferred market can be a difficult process. There are a number of decisions that you have to make that will influence the end result including the price, the advertising and the method of sale.

If you're interested in selling your Surfers Paradise property, talk to the team at Ray White. We can take care of the whole process, helping you achieve your goal.

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