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Marketing your home to: Bachelors and bachelorettes

By Andrew Bell

Are you looking at selling or renting out your Surfers Paradise property? One of the biggest decisions you'll have to make is who you're going to target.

Thus far in our marketing your home series, we've covered how to sell to your property to a family.

In the second installment, we're going to illustrate how to sell your Main Beach real estate to the bachelors and bachelorettes among us.

Statistics from the Australian Institute of Family Studies show that the proportion of lone-person households in Australia has been growing significantly over the years, nearing 25 per cent.

Therefore, provided you have the right kind of property, it would make sense to target this area of the market!

The hard work has been done for you. The year-round warm temperatures and proliferation of activities to do regardless of the hour ensure that real estate in Surfers Paradise is already popular among the young and the young at heart.

Lone-person households are prominent throughout the world, some more extravagant than others.

Ashton Kutcher recently sold his bachelor pad for a casual $9,925,000. Despite the astronomical price, there are a few lessons that can be gleaned from this sale.

Make it fun

With the beautiful beaches and bush walks just a hop, skip and a jump away, it is possible that people would be drawn to rentals in Surfers Paradise for a quiet and peaceful living.

But let's be honest, that isn't always the case! Surfers Paradise is commonly known as the entertainment capital of Queensland with late night shopping every night to go with a plethora of pubs, nightclubs and bars all within a two kilometre stretch. What's more, most of these destination operate well into the early hours of the morning.

This all makes for a good reason to make your smaller home as fun as possible. Ashton Kutcher's pad had its own wine cellar, bar, movie theatre and personal gym area.

You can do it like Ashton, all you need to do is downsize. Create a social area with a small bar area perhaps aside to the kitchen with stools and a mini-fridge. In the lounge, install a larger than average television, but aim to still leave enough room for your tenant/buyer to exercise if they want to. You don't need fancy gym equipment as press-ups and sit-ups can suffice!

Ashton's home was able to cater to any guests he may have picked up in his travels, as its floor space was a whopping 870 square metres. You can partly replicate this effect by including a fold-out couch bed when selling your Main Beach real estate.

Do up your backyard

What red-blooded Aussie doesn't enjoy the outdoors? We live in a society where often your merit can be based on the size of your BBQ.

Therefore, an outdoor area that is conducive to socialising can be a real clincher in the lone-person household market.

Ashton's pad had multiple fire pits, stunning views, an infinity pool, spa pools and an outdoor kitchen. Fortunately, most of these attractions are quite achievable for the everyday Australian.

Simply having ample deck space with seating, a table and a BBQ will do the trick. Depending on where your Main Beach real estate is located, the stunning views are more than likely accounted for.

Not to mention the worlds biggest swimming pool only a short walk away!

Use a real estate agency

Ensuring that your real estate in Surfers Paradise is being marketed towards the right audience can a difficult process. Not only do you have to decide on a price, but also the advertising to bait your targeted market and reel them in.

A real estate agent will be able to take care of all these headaches for you. If you're interested in selling Surfers Paradise property, talk to the team at Ray White.

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