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Little Ray of Giving: Salvos Christmas Appeal 2023

By Phoebe McCasker

Little Ray of Giving: Salvos Christmas Appeal 2023

As the year draws to a close, the holiday season is just around the corner, and with it comes the warmth of generosity, compassion, and community spirit. This year, Ray White Surfers Paradise Group is excited to announce its continued partnership with The Salvation Army in our annual Christmas Appeal, affectionately known as “Little Ray of Giving.” For over a decade, Ray White Surfers Paradise Group has stood side by side with The Salvos, supporting their mission to provide hope and help to those in need.

The Salvation Army, often referred to as The Salvos, has been a pillar of strength for countless individuals and families during times of crisis. In recent years, they have witnessed an increase in the number of Gold Coast residents who have been hit hard by financial and livelihood challenges, resulting in unprecedented levels of support requests. Many have found themselves facing homelessness for the first time, while others struggle to make ends meet due to the rising cost of living. This surge in demand emphasises the critical role that community support plays in helping those who are less fortunate.

This year, The Salvos are relying more than ever on the kindness and generosity of the community to make this Christmas Appeal a success. Ray White Surfers Paradise, with our unwavering dedication, is determined to step up and ensure that families who might otherwise go without have a reason to smile during the holiday season. Christmas is a time for togetherness, joy, and giving, and it’s a privilege to be part of a community that can make this a reality for everyone.

While it may seem a bit early to be discussing Christmas, the Salvo’s collection day is just around the corner, scheduled for Tuesday, December 12th. This early announcement serves as a gentle reminder to encourage all of us to start thinking about how we can contribute. It provides ample time to organise and collect donations, ensuring that no one is left behind during the holiday season.

The beauty of the “Little Ray of Giving” initiative lies in its simplicity. We invite the entire community to join in this heartwarming endeavour. One small act of kindness, like picking up an extra item each week during your grocery shopping to add to the donation pile, can make a significant difference. These modest contributions, when combined, have the power to transform the lives of those in need. It’s a testament to the fact that collectively, we can create a ripple effect of goodwill that can reach every corner of our community.

The joy of giving is not just about the tangible gifts we share but also the sense of togetherness and shared purpose it fosters. Ray White Surfers Paradise’s partnership with The Salvation Army reminds us that, together, we can make a real difference. It’s a testament to the power of a caring community to lift each other up, even in the face of adversity.

So, as we prepare for the upcoming holiday season, let’s keep the “Little Ray of Giving” in our hearts. Whether you’re a local resident, a business owner, or simply someone who wants to make a positive impact, your contribution can light up someone’s Christmas. It’s a chance for us to show that the true spirit of the holidays is about giving, caring, and coming together to create a brighter future for all.

We thank-you for your support!

When: From now until the 12th of December

Where: Drop your donations to any of the following offices: Ray White Benowa, Ray White Southport, Ray White Hope Island, Ray White Surfers Paradise, Ray White Main Beach

What: We have put together a list of donation suggestions (see below)

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