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How to market your old Gold Coast home to millennials

By Andrew Bell

Not every home on the Gold Coast is flashy and new. Some have been around for decades, and they have a whole lot of charm and appeal to the right buyer. Unfortunately, some people can’t see through the worn facades or dated landscaping, and when you’re trying to sell your house on the Gold Coast, you need to appeal to a wide range of buyers. Here’s how:

Keep it looking fresh

A major red flag for many millennial homebuyers is a tired home. It might have solid foundations and the right number of rooms, for example, but if it’s not fresh and open, they’ll have to do a lot of work. A coat of paint in a neutral colour and repainted skirting boards and ceilings makes a lot of difference.

Make the colour palette modern and don’t try to create a feature room or walls – let the buyer decide where that sort of thing will go. A good neutral base is ivory or a light, off-white tone, with fresh white as the skirting boards and ceiling.

Hire a stylist for your home

No, really. This might seem like a joke, but hiring someone to come in and make your home appeal to a wide range of buyers could help hugely with the sale. An experienced professional might have their own furniture or accessories to add some light to a space, and they know what appeals to all buyers. Unfortunately, your current furnishings might not cut it for the millennial generation.

Where your old furniture might be very comfortable and work for your style, it might not photograph well, and it won’t make marketing material look better. Modern furniture in a complementary colour to your home will stand out much more in photos and potentially attract more interest from a wider range of buyers.

Market through the right avenues

Today, marketing your home for sale on the Gold Coast is more than just putting an ad in the local paper and sticking a sign up in your front yard. The internet has become a primary search tool for homes on the market, especially for millennials, and that means you need to work with an experienced agent at the forefront of the technology game.

All of the real estate agents at Ray White Surfers Paradise know how to market your home in the best way to reach the widest audience. If you want to sell your home quickly and get a great price for it, make sure you work with the best team. Our database of over 200,000 clients means your Gold Coast home (freshly painted and styled by a pro) will be seen by a lot of people.

Get in touch today to find out more about our marketing and selling process.

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