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5 reasons why your property won’t sell

By Andrew Bell

Have you had your Surfers Paradise property on the market for an extended period of time with no success?

You've held a few open homes, people have been coming and going and making positive comments but never taking that final step

Statistics from CoreLogic RP Data are unlikely to make you feel any better, as they show that homes in some areas of Australia have been selling within just 16 days.

It can sometimes feel like you're the last kid to be picked for the footy game at school. However, as the last picked team member, you will know that you've got oodles of potential as you have nothing to lose.

Here are a few reasons why your home might not be selling.

1. You've set the price too high

Deciding the right price for your property can be a tough ordeal, as you have to find a balance between not only what you want, but also the market.

By doing your research and determining the prices of other similar properties that have recently sold or are for sale, you should be able to come up with an approximate value of your real estate in Surfers Paradise.

However, in tempering your price ambitions you don't want to go too far the other way as you could miss out on potential profits.

2. Your advertising isn't up to scratch

A well-constructed 'For Sale" sign strategically placed on the front lawn simply won't cut the mustard anymore.

The new age is the World Wide Web. As at December 2014, there was more than 12,500,000 internet subscribers in our nation according to the Australian Bureau of Statistics. 

There's also social media, newspapers and the classic old letterbox drop. 

3. It's got obvious issues

While they may not seem that bad to you, glaring problems are likely to deter people from buying your Main Beach real estate.

These can range from serious, like a leaking roof or lack of insulation, to minor, like the clutter of your personal belongings or your bright pink feature wall.

To get an idea of what is putting people off, you should ask for their opinions of your Surfers Paradise property (both good and bad) during an open home, in addition to a property inspection and the services of a real estate agent.

4. It looks bad from the street

Just like anything else in life, first impressions count with your home. If your real estate in Surfers Paradise is not projecting positive energy to the naysayers on the street, you're already making it a harder sale.

It doesn't take much time or money to improve the facade, often all it takes is a bit of elbow grease. Once you've tidied the area up, give your Main Beach real estate a lick of paint, pull the weeds, plant some colour and mow the lawns. 

This should help prevent potential buyers from turning away, as well as giving your "For Sale" sign more prominence!

5. Not using a real estate agent

When looking at the potential gains, it can be tempting to go it alone and sell your Surfers Paradise property by yourself. However, you don't want to be the last kid picked again!

Here is how using a real estate agent can help with each of the common reasons for your home not selling:

  • An agent from Ray White will be able to set a realistic price for your real estate in Surfers Paradise, backed by years of experience in the local market.
  • They can set a viable target audience for your property, and determine what advertising would be suitable (also having access to agency flyers, website listings and word of mouth to other clients).
  • They will be able to assess your home and decide whether there are any issues that should be remedied before an open home.

If you would like to sell your Surfers Paradise property, talk to the team at Ray White. We can guide you through the whole process, helping to ensure a happy outcome.

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