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4 reasons why you should use an agent when selling your property

By Andrew Bell

Selling a Gold Coast property is a time-consuming business and mistakes are potentially very expensive. The legal and financial pitfalls of selling property make the role of a licensed real estate agent absolutely crucial to your selling process.

What are the benefits of working with an agent?

1) You'll start with the right price

Pricing your property can be a tricky business. Start too high, and you risk your property being on the market for too long. Go too low and you may do yourself out of a fair price.

Many people opt for a higher price to begin with, assuming that potential buyers will want to negotiate and that they therefore need room to be flexible. If your inflated price fails to attract buyers and your property stays on the market for a while, buyers will use it to lower their offer on the assumption you want to sell fast.

An agent will help you find the middle ground appropriate for your property in the current market, as well as steer you through negotiations.

2) They'll sell your property the right way

An agent will identify whether your Gold Coast property will sell better by auction, asking price or tender. Some types of properties or areas will likely achieve a higher price with the right method of sale. 

They'll also provide assistance with the legal side of things such as preparing a contract of sale, guiding you through conveyancing and dealing with solicitors.

3) Potential buyers will be dealt with for you

Managing enquiries about your property takes time. An agent will organise and host viewings so you just need to make sure your property is neat and tidy. They'll arrange for professional photographs to be taken, create floor plans and advise you how to present your property to best impress viewers. 

Agents also have the opportunity to ask questions about budget and preferences before they organise viewings, putting them in prime position to sell the aspects they know will appeal to each individual visitor.

Following viewings, agents have the time to nurture potential buyers and keep up communications. They tend to get more truthful and realistic feedback from buyers, who are more likely to be honest with an agent than they are with a home owner. 

4) Advertise your property far and wide

A key benefit of working with an agent is access to their own database of prospective buyers. As soon as your property is ready to advertise, they can target people they know are interested in exactly your type of property.

Agents typically have access to other large advertising platforms that are well-known amongst buyers. Getting the same level of exposure on your own is difficult. 

To sell your Gold Coast real estate with the experts, contact Ray White Surfers Paradise today.

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